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SEO Search Engine Optimisation Online Training Course from £300

Who is this course aimed at?
We've designed our SEO Training Courses for all levels of experience. Our introductory module covers the basics, including what software to use, how to access your website and a step by step guide to editing your pages.

This course is aimed at anyone who wants to learn SEO, including webmasters wanting to improve their site. You could be a web site owner, student, graduate, consultant, search engine marketer or trainer wanting to develop your basic search engine optimisation knowledge still further.

Course Content
We believe quality is more important that quantity. We won't be providing hundreds of modules, or thousands of pages to read through. We have designed the modules to be fully understandable, fun and interesting to read.

SEO Training Course

Price: £300
Tools included: Yes
Training format: Modules / PDF
Expert support: None
Course Duration: 10 - 40hours depending on website size and experience
Access for: 1 year
Payments accepted: Credit / Debit card / Paypal / Cheque

SEO Training Course + 1 year support

Price: £500
Tools included: Yes
Training format: Modules / PDF
Expert support: Email / Live chat / Phone
Course Duration: 10 - 40hours depending on website size and experience
Access for: 1 year
Payments accepted: Credit / Debit card / Paypal / Cheque

What is covered / included in your training?
In brief, our SEO Training Courses will contain project modules on the following:-

  • What is SEO and why is it important
  • How the search engines work – algorithms, spiders
  • Do’s and don’ts of SEO – list of things to avoid and how to be successful
  • Keywords what are they how to choose them and how to entre them
  • Keyword density; not only in the content but also in the meta-description, page titles and link titles.
  • Competitor keyword analysis
  • Google analytics and how to set it up and monitor progress
  • Page titles – why are they important and how to write them
  • The meta tags / alt tags – what do they do and how to use them for best results
  • Sitemaps – how to use them correctly
  • Selecting your domain name
  • Influencing the robots
  • How to structure your website and internal linking – anchor text, navigation structure, saturation, duplicate content, sub domains
  • Off site SEO Inbound links - where to get them from without doing any work and without penalising the site.
  • Pay per click
  • Links to loads of tools including – keyword, search engine saturation
  • Access to SEO articles, blogs and ebooks to help you with your learning
  • SEO checklist
  • Quick fix SEO - why an & or a £ anywhere in the coding of your project website affects rankings.
  • The importance of coding validation and how to sort the site out.
  • Keyword density; not only in the content but also in the meta-description, page titles and link titles.
  • How to circumnavigate the sandbox.
  • Inbound links - where to get them from without doing any work and without penalising the site.
  • Keyword analysis and why the best software is still useless.
  • Meta tags / Alt tags and various other tags - What to do, and what not to do.
  • Sitemaps, robots and spiders - How to use them correctly
  • Conversion rates
  • FTP - How to guide
  • HTML / PHP editing software - How to guide
  • Naming Files - learn why filenames are important to a holistic optimization strategy.
  • What to do if a Page Gets Filtered - things to look out for and fix if one of your pages gets filtered from the search results.
  • Robots.txt & Meta Noindex, Nofollow Tags - learn how to use robots.txt file and robots meta tags to prevent search engines from indexing portions of your website.
  • Link rel=nofollow - learn how to prevent links from flowing PageRank / link juice.
  • NOODP & NOYDIR - learn how to prevent directory data from influencing your presentation in the organic search results.

How long will this course take?
In theory, this course could be read, understood and completed within a week. But in reality, it will never end. Your website will always require attention, and will need to be maintained to keep your website above your competitors. Typically, you will spend 30-60minutes each day reading and implementing the course materials into your website. Remember, take as long as you need, it's no good skipping modules or cutting corners as you'll only find yourself regretting it later and re-visiting it. This is a fully self paced course.

Course Format
The course is based online, with access granted to an online portal containing all the materials required.

Support
We understand that not everyone is at the same level, hence the reason for the two packages. One with, and one without 12 months support. If you decide to take the 12 month support, you will receive support for your course for 1 year. This includes email, live chat, phone and chat room support. Our SEO expert Will be available once a month via our online chat room to answer all questions if required.
If you decide not to take the 1 year support package, I'm afraid we are unable to offer any assistance with the course.

 

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